From Frustration to Innovation: The Birth of Alahta

From Frustration to Innovation: The Birth of Alahta

Our founder used to wrap her hairbrushes or combs in paper towels before putting them in her purses, trying to avoid stray hairs from transferring to the interiors, while keeping her hairbrush protected. Each trip to local beauty supply stores, department stores, and drugstores left her disappointed as she couldn't find the perfect case to store her hairbrushes or combs. Nothing met her needs for both style and functionality. The search continued, with each visit feeling more frustrating than the last.


One day, after yet another unsuccessful trip to the beauty supply store, she turned to the internet, convinced that surely there must be a suitable product online. Despite her optimism, the search was still fruitless. Refusing to give up, she sat down at her kitchen table and began sketching her vision for the perfect hairbrush case. That night, Alahta was born. Today, our patented product is available online, crafted with the quality and practicality we initially sought. Her mission was to create a hairbrush and comb case that she could be proud of and that other women would find helpful and appreciate. We are proud of the Alahta case and hope it brings the same satisfaction to others that we felt in creating it.